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Using colour isn’t just about covering greys for guys, it’s more than that. It’s being able to achieve a look that gives you confidence, and that helps you craft the style that you desire. From our experience with talking to Clooney Club members, we have found that these are the most common reasons why they have turned to colour.
1. Colour Consistency
Not all grey hair is created equal. It can be patchy and sporadic with no symmetry. Using colour can let the user maintain a consistent colour to their hair. These users are regularly using a new dose of colour cream every 4 to 6 weeks.
2. Personal Style
Grey hair grows a lot finer with a coarser texture than normal hair. This can make it much harder to style while also making it much tougher to fit in with the style you are creating. Colour adds more volume to your hair while also making the hair easier to style and blend in with your normal hair. These users are regularly using a new dose of colour cream every 4 to 6 weeks.
3. Wedding / Special Events
Some guys are looking to scrub up the best they can for a specific event. It may even be their big day. These users are looking to achieve a style and look that is a step up from their regular grooming regime. Putting their best foot forward one would say.
These users are not regularly using colour but pick and choose the events in which they want to up their game. In saying that, we have guys that have loved their look so much that they have continued using Clooney Colour as part of their regular grooming.
4. Corporate Professionals
The corporate world is a very competitive environment where first impressions last. For guys wishing to portray an image of freshness and youth, covering their greys can go a long way in keeping them in the game while also giving them the confidence to produce. These users are regularly using a new dose of colour cream every 4 to 6 weeks.
5. Sports Professionals
Sports professionals are held in the public eye as the pinnacle of human health, fitness and youthfulness. Depending on when a user’s greys start to come through (which can be as early as late teens), sports professionals want to make sure that even when they progress long into their career that they are seen to not only have the experience, but they can also match it out with the new young bucks coming through in any way. These users are regularly using a new dose of colour cream every 4 to 6 weeks.
6. Not Ready
Our most popular response was that the user just wasn’t ready to be grey. All people go grey at different stages. There is a theory most men have 50% grey hair by the time they are 50, but in saying that we have come across guys in their late teens that are already greying quite heavily. Users that don’t feel that they are ready to make the transition to silver fox, turn to colour as their best option. These users are regularly using a new dose of colour cream every 4 to 6 weeks.
